Screenwriters of advertisements know for sure: this type of work is as close to the fiction writing as far from it. In other words, writing ads scripts has its peculiarities. Let’s have a look at how Story Architect can help you in this field.
1. Location scouting
One of the most important stages of advert pre-production is searching for locations. Once you and your client decide where you want an action to take place, you can create a map of all the locations and mark every transition there. Add photos of real places or jut prototypes to have a whole picture in your project.
2. References
This step is of no less importance. Visual references are a milestone in advertising. Get shots from great movies, music videos or other ads to create an homage or add some paintings and pieces of graphic design to keep the creative flow. Create a gallery of images in STARC and have it at hand while writing.
3. Elements, wardrobe, vehicles
Breakdown module is probably the most useful STARC tool for advert writers. It enables you to mark every single element you’ll need on set – which is highly important when working for a client (who obviously wants everything to be p-e-r-f-e-c-t). Get rid of the unnecessary stress for both sides and add all the details in the script beforehand.
4. TEAM access
As said before, working with a client's budget requires negotiation on every stage. The easiest way to do it is to get the STARC TEAM version. It gives you an ability to drop comments and work simultaneously in one project.
5. Help of AI
It is no secret that there are some ads fully written by AI. Well, that has a place to be but we suggest using AI powers to force your own creativity. Ask STARC AI to write a canvas for your future script, or just some lines with a clear brand positioning. Its abilities are almost endless, so use it wisely.
Fellow advert writers, truth to be told, Story Architect gives you a full variety of tools that you can use for your professional needs. Experiment with it in order to reach the best result possible. Your client will be absolutely satisfied, for sure.